In yet another bizarre twist in the old “should I / shouldn’t I upload my mixes to SoundCloud?” conundrum, news comes this week of a way DJs can get paid for uploading their mixes to the service. It’s the first of our stories from around the web.
Mixes and remixes to the music-streaming service will now be able to monetize them for the first time, THUMP can exclusively reveal. As of today, SoundCloud is expanding its invite-only revenue-sharing program to include artists who create “recorded and live sets, remixes, and other user-generated content.”
SoundCloud’s Chief Content Officer Stephen Bryan told THUMP: “This will be the first time we’ve invited DJs and producers who create remixes and sets on SoundCloud to start to be able to monetize and participate in the revenue that we’re generating through ads and subscriptions.”
SoundCloud’s Premier program was launched in 2014 as a way for users to earn money off the work they upload to the platform. Like other revenue-share models, users who upload content to the platform are able to share in the income made through advertising and its two subscription services. SoundCloud’s competitors Apple Music and Spotify both have similar revenue models in place; the way these schemes work is directly tied to both the performance of the artist (how many plays they get) and the service overall.
“Revenue that’s generated through ads and subscription payments by consumers is divided up and paid out based on how content is consumed,” Bryan said. Although he did not specify the exact metrics used to determine how much artists will get paid, he said that payments are based on “share of engagement” and “listening time.”
While SoundCloud did not say exactly what criteria is used when determining if an artist will be invited into the program, a spokesperson said that current artists include Chance the Rapper, Little Simz, Metro Boomin, 21 Savage, StarRo, and Toni Romiti.
Last month SoundCloud launched a $4.99 a month subscription option, in addition to its existing $9.99 a month service. The platform currently has around 150 million tracks, including back-catalogs acquired via the deals it struck over the last few years with the three major labels—Sony, Universal, and Warner—as well as the digital rights agency Merlin that represents over 20,000 independent labels.
Since the deals were made, the takedown rate—something that has long plagued the site—has dropped by 40 percent in the last 12 months, a historic low for the company, according to a spokesperson. SoundCloud’s most recently available financial data revealed that the company is still loss-making, but that its revenue was up 20 percent from the previous year.
“This is the natural evolution of our mission, Bryan said. “The ability to make money on our platform from the creativity [the users] are contributing to the community.”
The Premier program is currently invite-only, however Bryan said the company is increasing the number of people invited daily. Those interested in signing up can register their interest on the SoundCloud website.
Anna Codrea-Rado is THUMP’s News Editor. Follow her on Twitter.
SOURCE: DIGITAL DJ TIPS
In this week’s Friday Roundup from our friends at Digital DJ Tips:
The most expensive vinyl ever sold (on Discogs, anyway), news of this year’s BURN Residency, and the AirBnB rental that turned into a rave!
- The Most Expensive Dance Records Ever Sold …on dance music specialist site Discogs, anyway. Thump has the story Read more
- Study Shows Why We’re Totally Addicted To Bass – Did you need a reason? Yes? Then check out this DJ Mag article that has the answer Read more
- Multi-Channel Silent Discos: The Echo Chambers Of Clubbing – And you thought silent discos were just a laugh. Think on… Magnetic Mag gets serious on us Read more
- Is It Ever Acceptable To Remix A Classic? – Well of course the answer is “yes”, but Mixmag dives a bit deeper than that in this long read Read more
- Airbnb Renters Turned A Flat Into A Nightclub With Tickets And A Bouncer – I suppose you can marvel at the sheer audacity of it! Fact has the story Read more
- Win a €100,000 Prize In The Burn Residency 2017 – Mixcloud announces the competition for 2017, with an amazing chance to win a huge investment in your DJ career Read more
Have a great weekend, wherever you are and whatever you’re up to…
Here are some DJ Tips and News via our Friends at Digital DJ Tips
This week is a special one, as we’ve got our once-a-year big reveal of our Global Digital DJ Census results… Over 12,000 of our readers contributed. Take a look…
- The World’s Biggest DJ Survey Results Are In… – Here they are! All the latest trends in the world of DJing from our very own DJ census…
- 5 Simple Steps Towards Making Time For DJing – These are the exact steps I take when finding time to do something new
- Making More Money From Your DJing – Free Coaching – Did you miss this free coaching webinar last week? Watch the recording…
- Video: Harmonic Mixing In Traktor 101 – Native Instruments banged out this informative training video last week
- How Your Favourite DJ Got Their Name – This story and more in our Friday Roundup of the best of the web
- SoundSwitch Wants To Replace Your Lighting Guy – We absolutely love this new way of controlling lighting. Watch our exclusive video
- Remixvideo Is Now On The App Mac Store – This looks like a great fun app for creating your own visuals
So that’s the last seven days on Digital DJ Tips. Have a great week!
“One thing I learned from Tupac was to keep on making songs until one hits and shows off all your work.” DJ King Assassin
Here are some DJ Tips and News via our Friends at Digital DJ Tips
Well, if you’ve ever wondered where DJs get their names from, now’s your chance to find out! It’s the first of our stories in this week’s roundup of all that’s been happening around the DJ and music industry websites.
- How Your Favourite DJ Got Their Name – Awesome little A to Z from Mixmag Read more
- New Wave Editor For Mac & PC – Let’s face it, we all use Audacity, right? Well, now there’s an alternative – if you want to pay. CDM has it Read more
- Traktor Kontrol S2, S5, and S8 compared – DJ Tech Tools takes a look at the choices of all-in-one Traktor controller out there to decide a victor Read more
- 101 Techniques For Breaking Into The Music Industry – It is no easy task, but like anything there are better and worse ways of doing it. Hypebot reports Read more
- 8 Websites To Publish Your Music To – So once you’ve written your first track, it’s not all about SoundCloud, as MusicTech reports Read more
- The Women Who Shaped Dance Music – Mixmag takes a tour through R&B, hip hop and house to find who’s helped shape the music we love Read more
- Facebook Wants You To Post Your Mixes On It – …even though they’re slapping you down right now, things might be about to change. Bloomberg has it Read more
Have a great weekend, whatever you’re up to…